Scan any wine.
Know what you're drinking.
Point your camera at any label or wine list. Get scores, tasting notes, drink windows, prices, and food pairings — in seconds.
One scan. The full picture.
Every scan delivers a complete analysis — the kind of insight that used to require a sommelier, a wine critic, and a price guide.
Orin Swift Abstract
California Red Blend · 2022
We dropped the second M out of respect.
A great sommelier has something technology never will — intuition shaped by thousands of bottles, the ability to read a room, and the craft to guide you to exactly the right wine for exactly the right moment. That expertise is irreplaceable.
But they can't be everywhere. Not at the grocery store on a Tuesday. Not when you're staring at a 40-page wine list on vacation. Not when a friend hands you a bottle and you want to know if it's ready to open.
That's where Som comes in. One M — because we're not replacing the sommelier. We're making sure you're never without guidance when they're not around.
Everything you need. Nothing you don't.
Instant Scan
Labels, wine lists, retail shelves — point and know.
Som Score
Proprietary composite score combining critic ratings and market data.
Som Says
Witty, opinionated tasting notes written like a friend, not a textbook.
Food Pairings
Specific dishes, not generic categories. With recipes.
Drink Window
Know if it's ready now, needs time, or has peaked.
Market Price
Real-time pricing so you always know the fair price.
Your Next Bottle
Personalized recommendations based on your palate profile.
Tonight's Pick
Daily recommendation from your own cellar. Always the right bottle.
Wine Circles
Share discoveries, rate together, build a community around wine.
Wine is better shared.
Create private circles with friends, family, or your tasting group. Share discoveries, rate together, and see what everyone's drinking.
Private Groups
Invite-only circles for your inner wine circle. Share notes, ratings, and recommendations.
Live Feed
See what your circle is scanning, drinking, and loving in real time.
Group Discoveries
Discover wines together. The more your circle shares, the better the recommendations get.
Your first week is on us.
Try everything Som offers for seven days, no card required. When you're ready for more, choose the plan that fits.
Som+
or $79.99/year (save 33%)
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