Point your camera at any label or wine list. Get scores, tasting notes, drink windows, prices, and food pairings — in seconds.
Every scan delivers a complete analysis — the kind of insight that used to require a sommelier, a wine critic, and a price guide.
Margaux, Bordeaux · 2015
Point your camera at any wine label, restaurant list, or retail shelf. Som reads it instantly.
Get a score, tasting notes, drink window, market price, and a personal recommendation — all in seconds.
Save to your cellar, get food pairings, share with your circles, and build your wine journey over time.

A traditional sommelier is a gatekeeper. Formal. Intimidating. Reserved for white-tablecloth restaurants and collectors who already know the language.
Som is different. It's the friend who happens to know everything about wine — and shares it without pretension. The one who says "trust me, order the second one on the left" and is always right.
One M. Because wine should feel personal, not performative.
Labels, wine lists, retail shelves — point and know.
Proprietary composite score combining critic ratings and market data.
Witty, opinionated tasting notes written like a friend, not a textbook.
Specific dishes, not generic categories. With recipes.
Know if it's ready now, needs time, or has peaked.
Real-time pricing so you never overpay.
Personalized recommendations based on your palate profile.
Daily recommendation from your own cellar. Always the right bottle.
Share discoveries, rate together, build a community around wine.
Create private circles with friends, family, or your tasting group. Share discoveries, rate together, and see what everyone's drinking.
Invite-only circles for your inner wine circle. Share notes, ratings, and recommendations.
See what your circle is scanning, drinking, and loving in real time.
Collective taste profiles and shared recommendations that get smarter together.
Experience Som with your first three bottles. When you're ready for more, choose the plan that fits.
or $79.99/year (save 33%)
Already have a collection? Import from CellarTracker, Vivino, or any CSV.

We use essential cookies
Som uses cookies only for authentication and preferences. No advertising or tracking cookies. Privacy Policy