Your AI sommelier

Scan any wine.
Know everything.

Point your camera at any label or wine list. Get scores, tasting notes, drink windows, prices, and food pairings — in seconds.

What Som sees

One scan. Everything you need to know.

Every scan delivers a complete analysis — the kind of insight that used to require a sommelier, a wine critic, and a price guide.

Château Margaux

Margaux, Bordeaux · 2015

How it works

Three seconds to wine confidence.

01

Scan

Point your camera at any wine label, restaurant list, or retail shelf. Som reads it instantly.

02

Know

Get a score, tasting notes, drink window, market price, and a personal recommendation — all in seconds.

03

Enjoy

Save to your cellar, get food pairings, share with your circles, and build your wine journey over time.

A sommelier in their element
Why one M

We dropped the second M on purpose.

A traditional sommelier is a gatekeeper. Formal. Intimidating. Reserved for white-tablecloth restaurants and collectors who already know the language.

Som is different. It's the friend who happens to know everything about wine — and shares it without pretension. The one who says "trust me, order the second one on the left" and is always right.

One M. Because wine should feel personal, not performative.

Everything

Everything you need. Nothing you don't.

Instant Scan

Labels, wine lists, retail shelves — point and know.

Som Score

Proprietary composite score combining critic ratings and market data.

Som Says

Witty, opinionated tasting notes written like a friend, not a textbook.

Food Pairings

Specific dishes, not generic categories. With recipes.

Drink Window

Know if it's ready now, needs time, or has peaked.

Market Price

Real-time pricing so you never overpay.

Discovery Engine

Personalized recommendations based on your palate profile.

Tonight's Pick

Daily recommendation from your own cellar. Always the right bottle.

Wine Circles

Share discoveries, rate together, build a community around wine.

Wine Circles

Wine is better shared.

Create private circles with friends, family, or your tasting group. Share discoveries, rate together, and see what everyone's drinking.

Private Groups

Invite-only circles for your inner wine circle. Share notes, ratings, and recommendations.

Live Feed

See what your circle is scanning, drinking, and loving in real time.

Group Discoveries

Collective taste profiles and shared recommendations that get smarter together.

Pricing

Start with three scans on us.

Experience Som with your first three bottles. When you're ready for more, choose the plan that fits.

Som+

$9.99/month

or $79.99/year (save 33%)

Unlimited AI scanning
Unlimited Som consultations
Critic scores & ratings
Real-time market pricing
Drink window guidance
Discovery Engine
Tonight's Pick
Wine Circles (social)
Food pairings & recipes
Tasting notes & memories
CSV import & export
Share via any platform

Already have a collection? Import from CellarTracker, Vivino, or any CSV.

Wine collection

Every bottle has a story. Let Som tell it.

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